The TruthWhat You Need To Know
When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be.
With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC, social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle.
Companies employing lead generation strategies on social media are able to achieve better results throughout the funnel—building brand awareness and generating conversions, achieving better sales productivity, producing higher revenue growth, and creating a sense of community for advocates and followers. And according to a recent study by LinkedIn Pulse, B2B buyers who feel a “high brand connection” are 60% more likely to consider, purchase, and even pay a premium than “low brand connection” competitors.