Structure Your Lead Campaigns For Success
You can’t just throw content at passers-by and hope it’ll stick. You need lead nurturing. Inbound content marketing is an ordered, regular stream of content and prompts that guides the lead down the funnel, step by step. These ten lead-nurturing tips will have you driving up traffic, boosting conversions, closing deals and continually delighting your customers:… Read More
Keys To Identifying An Unprofessional Logo Design
It doesn’t take an experienced graphic designer to spot a cheap logo design – and the average consumer is savvier than you think. Keep in mind that your logo design represents your entire brand; it’s more than just a little image for your website or business cards. This symbol will be used to make a brand… Read More
Google vs. Yelp
Out of all of the places online that you can review a business, only two places spring to mind for many consumers: Yelp and Google. Both of them are powerhouses with a long history in the business. Both of them are influential. But which one is the better choice? The winner is the one you’ll… Read More
Should You Post On Yelp?
Yelp appears to have been gaining more and more online awareness with consumers since it is considered by many as #1 online review site. I know I frequent Yelp more often these days. Clients had been asking me, “should I advertise with Yelp?” But often I would defer to Google PPC as I was skeptical of what Yelp could… Read More